What Nike’s removal means
“Nike entered the S&P 100 in December 2008. Since then, it has stayed on the index for the last 18 years without interruption. But experts say this month’s removal does change the company’s prospects.
“Index membership tends to reflect what has already happened, rather than determine what happens next,” Josh Taves, managing director of Post Oak Group, told Inc. “The more important issue for investors is whether Nike can turn the strength of its brand into consistent growth again.”"