Hasselblad Acquired by DJI

The writing has been on the wall for awhile about the Hasselblad, here is a pretty good summery of what happened at Luminous Landscape plus a bit about what they think it means. Good read. I remember when Hasselblad made it so you could only use their backs and pros ran from the system into Phase One / Mamiya. Hassablad glass was amazing and I used one for a few years when I worked as a architectural / construction photographer. Loved that cam. 

"DJI now owns the majority share of Hasselblad. You heard me right. This information has come from numerous, reliable sources. Hasselblad, the iconic Swedish camera company, is now owned by the Chinese drone maker DJI. Sooner or later, this will all become public. Maybe now that I am spilling the beans, it will be sooner rather than later. It seems that everyone inside Hasselblad knows about this, as well as some distributors and resellers. You can’t keep something this big a secret for very long, eventually, it is going to get out.

What does this mean? Well, we can speculate all we want. I have been in this industry a very long time. I can imagine that many of Hasselblad’s employees are a bit worried, to say the least. It could be that a few of them are no longer with the company or are already looking elsewhere for employment. I am sure that DJI is going to come in and make significant changes. The investors have most likely arranged a share transfer program so that they will get some of their investment back. But what about the new X1D, the H line, and most importantly, the future of the company?"