New Work in the Wild: Nike Tech Pack Lookbook

New Work in the Wilds: Nike Tech Pack Lookbook. Nike reached out asking if I would help with the B&W imagery for Tech Pack and I was happy to help out.  This was fun to come up with a interesting way to do what seems like simple B&W treatments while keeping a silvery look.  I had the opportunity to go back to my old darkroom days and look at some old cold tone prints and various chemical toners.  I can't believe I used to keep freaking Selenium around. I do not miss smelling like fixer….

Only did the B&W imagery here not the Hero's.  Super fun stuff though! Here are three screen grabs, many more are at Nike for now.  Get em while it's hot!