And motion comes in.

Megan Fox Photo Shoot with Red One Video Camera - Esquire

Have you watched that enough times yet? You probably noticed there's something different about this Megan Fox cover tease for our next issue: It wasn't shot with a camera. At least not a still camera. For the first time in Esquire's history (and, we imagine, magazine history in general), a cover image was shot as a video. Using the RedONE, a video camera that captures images at four times the resolution of high-definition, photographer-director Greg Williams (see below) recorded ten minutes of loosely scripted footage with Fox — getting out of bed, rolling around on a pool chair, inexplicably lighting a barbecue.

Soon the AD will put a video camera on a tripod and edit from the frames?