Getty Images makes 35 million images free in fight against copyright infringement Getty Images has single-handedly redefined the entire photography market with the launch of a new embedding feature that will make more than 35 million images freely available to anyone for non-commercial usage. BJP's Olivier Laurent finds out more
Wow, that is a interesting line to take. I could see how they could make money if the embed flips to an ad every 30 seconds or so but to do it so it is not a flashing, annoying banner ad will be tricky. Also, once they monitize this will the photographer ever see a dime? Otherwise all the Getty shooters just created a huge content pool for Getty to dish out for free.
Way down at the bottom we see this, "As for Getty Images’ own photographers, the new embed program won’t have an opt-out clause. “If you’re a Getty Images contributor, you’ll be participating in this.”
So basically Getty went the Indie Music marketing route. Best it gets heard / seen then forgotten. Too bad they are a business and not a band though, could be the root problem of this model.