New Work in the Wild: Nike Tech Pack Lookbook

New Work in the Wilds: Nike Tech Pack Lookbook. Nike reached out asking if I would help with the B&W imagery for Tech Pack and I was happy to help out.  This was fun to come up with a interesting way to do what seems like simple B&W treatments while keeping a silvery look.  I had the opportunity to go back to my old darkroom days and look at some old cold tone prints and various chemical toners.  I can't believe I used to keep freaking Selenium around. I do not miss smelling like fixer….

Only did the B&W imagery here not the Hero's.  Super fun stuff though! Here are three screen grabs, many more are at Nike for now.  Get em while it's hot!

New Work in the Wild: NIKE AND SPANISH BASKETBALL FEDERATION

New Work in the Wilds:  Nike Spanish Basketball Federation Kits. Nike reached out to see if I would help out with these and I had a ton of fun working them up. Toning done by another vendor. I did…. stuff. ;)

"Today, Pau and Marc Gasol, Juan Carlos Navarro, Sergio Llull, Rudy Fernández and Victor Claver proudly presented the new Spanish Basketball HyperElite team kit in Madrid, host city to one of basketball’s most important events this September.

The new kits feature design innovation with inspirational elements specific to Spain. They are the lightest Nike Basketball uniforms ever made, with each design detail maximizing player performance."

Databending using Audacity Effects

"Following Antonio’s tutorial, you can trick Audacity in to opening an image file as a sound. Not only does this give you a sound wave which you can manipulate and bend to your will, but a lot of files sound pretty funky. A bit like if you put a Decepticon in a blender with a couple of R2 droids."

- Databending using Audacity Effects - Question Something.

This is a whole new level of awesome.  Can't wait to mess with it. He goes through and shows what each effect will do to a image.  This is the Wah Wah effect.

Stupid Tip of the week

Dan's stupid tip of the week.  In Photoshop when using a lasso selection tool, hit the "enter" key and it will auto close for you. 

This message brought to you by derpa derp. 

 

 

CGI study

A study of particle effects and volumetric lighting I did last night.

New Work in the Wild- SolidFire

Jamie Kripke asked if I would help with a project for SolidFire's rebranded website that required a good bit of CGI and I do love me some CGI. Tricky bit was most of the server did not exist so we discussed the best way to shoot it to incorporate it into the CGI. He did a great job shooting for the end goal of the project and it all snapped together fairly easy.

AD was Randy Rogers at Grenadier.

You can see the making of in the Danklife Portfolio and on Behance.

Lytro changed photography — now can it get anyone to care? | The Verge

As I sit on a couch in the middle of Lytro’s office, alternately taking photos and seeing them displayed in 3D on a large TV, it becomes clear. This is the future. Not the Illum, necessarily, though it’s one of the more exciting cameras I’ve seen in a while. Maybe not even Lytro, though it’s built a huge lead in its nascent industry. But light-field photography — the notion that the future is about turning the complex physical parts of a camera into software and algorithms, that capturing beautiful photos is little more than a data-crunching problem — seems almost obvious. Why capture one photo, from one angle, with one perspective, when we could capture everything? When I can explore a photo, zooming and panning and focusing and shifting, why would I ever want to just look at it?

Lytro’s first camera was a toy, but it made us think differently about what a photograph might someday be. Now it’s making those ideas truly achievable with the Illum, a professional-grade tool. If it works, if Lytro can convince just a few people that this is the future, I can’t even imagine what might come next.

 

Source: http://www.theverge.com/2014/4/22/5625264/...

Band Artwork in Progress

Working on some imagery for a local band called "Whiskey or the Concrete" here is one of my concepts that I was working up the past few days.

The Daily Routines of Geniuses - Sarah Green

A habit of stopping when they’re on a roll, not when they’re stuck. Hemingway puts it thus: “You write until you come to a place where you still have your juice and know what will happen next and you stop and try to live through until the next day when you hit it again.” Arthur Miller said, “I don’t believe in draining the reservoir, do you see? I believe in getting up from the typewriter, away from it, while I still have things to say.” With the exception of Wolfgang Amadeus Mozart — who rose at 6, spent the day in a flurry of music lessons, concerts, and social engagements and often didn’t get to bed until 1 am — many would write in the morning, stop for lunch and a stroll, spend an hour or two answering letters, and knock off work by 2 or 3. “I’ve realized that somebody who’s tired and needs a rest, and goes on working all the same is a fool,” wrote Carl Jung. Or, well, a Mozart.

 

Source: http://blogs.hbr.org/2014/03/the-daily-rou...

Getty Images makes 35 million images free in fight against copyright infringement » British Journal of Photography

Getty Images makes 35 million images free in fight against copyright infringement Getty Images has single-handedly redefined the entire photography market with the launch of a new embedding feature that will make more than 35 million images freely available to anyone for non-commercial usage. BJP's Olivier Laurent finds out more

 

Wow, that is a interesting line to take. I could see how they could make money if the embed flips to an ad every 30 seconds or so but to do it so it is not a flashing, annoying banner ad will be tricky.  Also, once they monitize this will the photographer ever see a dime?  Otherwise all the Getty shooters just created a huge content pool for Getty to dish out for free.

 Way down at the bottom we see this, "As for Getty Images’ own photographers, the new embed program won’t have an opt-out clause. “If you’re a Getty Images contributor, you’ll be participating in this.”

So basically Getty went the Indie Music marketing route.  Best it gets heard / seen then forgotten. Too bad they are a business and not a band though, could be the root problem of this model. 

 

Source: http://www.bjp-online.com/2014/03/getty-im...

New Work posted to Behance: Nike Flynit

Ryan Unruh asked me if i wanted to make a 3d environment based upon the fabric on these shoes and I thought it would be a ton of fun to mess with.  Here are the images we made with the Finals at the end.  Once again, you can see where we started and where we ended up at after all the client feedback. I think it's more interesting to see the process then just the final imagery. Really enjoyed building up the materials on the landscape and figuring out the best way to provide layered delivery and the different colorways.