I was chatting with photographer Mike Powell the other day and he was asking about the new rental model Adobe is using now. While I am on the record as being fully against it, I found a nice break down with a more concrete business view on why it is such a bad idea.
While creating a predictable revenue stream from high-end users, Adobe has created two problems. First, not all Adobe customers believe that Adobe’s new subscription business model is an improvement for them. If customers stop paying their monthly subscription they don’t just lose access to the Adobe Creative Suite software (Photoshop, Illustrator, etc.) used to create their work, they may lose access to the work they created.
Second, they unintentionally overshot the needs of students, small business and casual users, driving them to “good-enough” replacements like Pixelmator, Acorn,GIMP for PhotoShop and Sketch, iDraw, and ArtBoard for Illustrator.
The consequence of discarding low margin customers and optimizing revenue and margin in the short-term, Adobe risks enabling future competitors. In fact, this revenue model feels awfully close to the strategy of the U.S. integrated steel business when they abandoned their low margin business to the mini-mills.
If you own a small business or are self-employed, sooner or later you will be asked to work for free. The more successful you become, the more requests you’ll get.
But with the right response, you can turn these freeloaders into something positive.
You may want or need to work for free, especially when you’re just starting out to build a resume, client list or broaden your skills. At any time, you may be happy to donate your time and talent to good causes or very good friends.
Here are some ways to respond to common requests:
I can’t pay you, but you’ll get great exposure
- What exactly is the nature of the exposure? How will my name and description be used? Will you have a link to my website?
- How many people will be there?
- I’ll need a testimonial from your company for my website and brochures.
- Thank you, but I obviously have enough exposure since you contacted me.
Couple more examples in the link. Great advice here for anyone in a creative field.
It’s all a lie. This is the thing about creativity that is rarely acknowledged: Most people don’t actually like it. Studies confirm what many creative people have suspected all along: People are biased against creative thinking, despite all of their insistence otherwise.
“We think of creative people in a heroic manner, and we celebrate them, but the thing we celebrate is the after-effect,” says Barry Staw, a researcher at the University of California–Berkeley business school who specializes in creativity.
Staw says most people are risk-averse. He refers to them as satisfiers. “As much as we celebrate independence in Western cultures, there is an awful lot of pressure to conform,” he says. Satisfiers avoid stirring things up, even if it means forsaking the truth or rejecting a good idea.
Our investigation currently indicates that the attackers accessed Adobe customer IDs and encrypted passwords on our systems. We also believe the attackers removed from our systems certain information relating to 2.9 million Adobe customers, including customer names, encrypted credit or debit card numbers, expiration dates, and other information relating to customer orders.
Still have not upgraded to CC and this makes me happier that I have not.
You too can loose 9 pounds in 2 days by living as a pile of biomorphic goo on the bathroom floor why being lovingly held in the warm embrace of food poisoning. Just ask me how!
A bit behind here folks due to the afore mentioned lovely G.I. distress, bare with me while I play catch up on some projects. Seriously, the worst case I have ever had. On the bright side, this toast is freaking AMAHZING this morning.
Earlier this year the Chicago Sun-Times made national headlines when it purged its photo staff and replaced them with iPhone-wielding reporters.
To track what many suspected would be a decline in the paper’s visual coverage, Chicago freelance photographer Taylor Glascock started a Tumblr that compares the Sun-Times’ photography with that of its competitor the Chicago Tribune, which still uses staff photographers.
“I think that you can’t just assume that if you give [reporters] a camera they will come out with the same result as someone who is trained,” says Glascock. “If photographers had to write all the stories it wouldn’t be pretty either.”
For about a month now, Glascock has been watching the way both papers cover the same story. Sometimes she posts side-by-side screenshots from the papers’ websites. Other times she posts side-by-side comparisons of the papers’ front pages.
How competitive? Since we wrote the first Art of Rendering story, just 18 months ago, the landscape has changed dramatically. New renderers and whole new approaches have been released. There have been dramatic improvements, renderers have died, others have been bought, and there is no sense that the process is anywhere near over. Rendering, once a fairly predictable evolutionary space, has become like a quickly moving landscape. For this story alone we have done over 20 interviews and we will be covering 14 major production rendering platforms. We have aimed to focus on production renderers for animation and VFX and not even really touch on game engine rendering, GPU rendering and mobile offerings. Art of Rendering saw many compliments but also a host of complaints. To paraphrase a quote from the first article, “rendering is now a bit like a religion.”
Coming back to Earth a bit and looking just at Photoshop CC, is this a worthwhile upgrade? I think it has some compelling features—I use the Camera Raw 8 as a filter a lot for grading rendered 32-bit images, and the camera shake reduction is very good. But thanks to a shareholder-oriented license model that places Adobe customers in a bad spot, the entire line of Creative Cloud applications comes with a massive asterisk hanging over them. I think that Photoshop CC’s features are nice, but the licensing drawback is so severe that it leans this version toward “don’t upgrade.”
Shoot Concept: Beauty shots of professional talent in a studio
Licensing: Use of three images in any media (excluding Outdoor and Broadcast) in North America for 2 years. Although we avoid vague language whenever possible, the client insisted on using this language, effectively conveying Advertising, Collateral and Publicity use of the images as defined in our T&C.
Location: A studio in New York
Shoot Days: 1
Photographer: Up-and-coming beauty and fashion specialist
Agency: Mid-sized, based in the Midwest.
Client: Prominent retailer with approximately 2,000 stores in North America.
Here is the initial estimate:
You should all probably bookmark this as well. These types of examples are priceless.